About Brú

Brú is set to become Shanghai's premier cultural hub, dedicated to celebrating the rich artistic heritage and dynamic contemporary creativity of Northern Europe. Inspired by the Icelandic word for bridge, Brú seeks to create a vibrant connection between Northern European art, design, and culture and the people of Shanghai.

Additionally Brú serves as a strategic gateway for Northern European brands looking to establish a strong presence in China. Through our extensive network and deep understanding of the local market, we connect brands with carefully selected Chinese business partners, ensuring the right collaborations to foster long-term success and growth in this dynamic region.

Art work by Anna Run Tryggvadóttir